This collaboration will bring Bed Bath & Beyond as well as Buy Buy Baby products to our e-commerce and in-store experiences, expanding the ways we can help celebrate those first homes, moves to college, growing families and more,” according to Stuart Aitken, senior vice president and chief merchant and marketing officer at Kroger. “Many of life’s special moments revolve around a meal. The e-commerce venture will be enabled by Cincinnati-based Kroger’s Ship direct-to-consumer marketplace, with a branded “shop-in-shop” department pilot in selected stores to follow. Related: Instacart, Shipt team up with Bed Bath & Beyond for same-day deliveryīed Bath & Beyond and Buy Buy Baby products are slated to launch on by early 2022, the companies said. This strategic online collaboration and in-store pilot will provide Kroger shoppers easy access to essential home and baby products alongside their favorite grocery staples, continuing to fulfill our commitment of providing our customers with anything, anytime, anywhere.” “As an illustration, Bed Bath & Beyond has a compelling portfolio of products that complement the items our customers already love to shop. Every day, we look for new and differentiated ways and experiences to meet our customers evolving needs and elevate and celebrate the moments that matter most to our customers,” Kroger Chairman and CEO Rodney McMullen said in a statement. “Kroger is a leader in fresh food and innovation. The Kroger-Bed Bath & Beyond online venture will be powered by the Kroger Ship direct-to-consumer marketplace. Related: Kroger to enter Northeast with Ocado robotic warehouse The omnichannel collaboration will include popular items - ranging from bedding and storage to baby furniture and gear - from Bed Bath & Beyond and its Buy Buy Baby store chain, including the company’s own-brands and national brands. Under the partnership, plans call for an “extensive selection of the most sought-after goods” carried by Bed Bath & Beyond to be sold via and in a “small-scale” pilot at selected Kroger Co. plans to offer an in-store and online assortment of home, baby and wellness products from home goods chain Bed Bath & Beyond Inc.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |